Purpose. Passion. Vision. They are the stuff of inspiration. They are the difference between “that was a nice talk” and “let us march.”
I have been telling my design clients for years that what I want for them is to draw them out, to see them for who they really are, and communicate what I see beautifully in symbolic form. I want the world to see what I see. I want their customers to see what I see. Mostly, I want my clients to see what I see. I know that when a business owner sees himself or herself clearly, something powerful happens. They are on fire. They are unstoppable. They will attract everything and everyone they need to move heaven and earth and bring their dream to light.
I have always said that I work from the inside out. I start from your Vision, Purpose, Core Essence. I have always focused on the WHY inside my clients. Just this morning I watched a TED Talk by Simon Sinek that reignited what I have always believed. He validated my own WHY. Simon explains the science of the brain and how it relates to leadership. Why do some people and some companies change the world, while others become a footnote? The difference is that the game changers START from their WHY. They start with their dreams, their beliefs, their passion, their purpose. They inspire people to join them in a cause that is greater than a product or a business opportunity. They invite allies and conspirators vs. recruiting minions.
I needed this reminder. I forgot my WHY for a bit. I let myself get discouraged by a floppy economy, and $99 online logo design contests, and the current attitude of doing anything to get by. Simon reminded me that the WHY is my WHY.
My WHY is simple. I see the core essence of people, businesses, and even the emerging consciousness of humanity and I translate what I see into symbols. I do this to ignite clarity, focus, and (dare I say it) JOY in the lives of those I touch. The Light in me sees the Light in you and sketches a one-of-a-kind portrait. I want to change the world by changing how we see ourselves and each other. I want to create beauty. I want to celebrate the beauty and magnificence I see all around me. I want to make the hidden world of soul visible. That is my vision. That is my purpose. That is my WHY.
Watch Simon Sinek’s talk. Then tell me—what is your WHY?
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